Coining the genre Urban Reggae, it defines Tribal Theory’s signature style. With the fusion of their Pacific Island culture with feel good vibes of Reggae, grittiness of Rock, and the soulful harmonies of R&B.
The San Diego based multi-cultural group, formed in 2005, consist of Nico Tuliesu (lead vocals and founding member), Peter Cruz (lead guitar/back up vocals), and Rudy Duenas (bass). Secondary members Ku Hawkins (vocals and founding member) and Benjah Guzman (Keyboards). Half of the members are raised in the large Polynesian community of San Diego and the other half raised on the exotic island of Guam. Keeping a strong hold to their Polynesian roots, they carry it throughout their stage performance and it can be heard in the optimistic sensual harmonies of each track. This hybrid sound has the depth and versatility to span across many different genre and cultures.

Headlining concerts all across the West Coast, Hawaii, the Polynesian Islands, and the tip of Eastern Asia. Over the years, the band has gained the respect of numerous music legends. Performing alongside artists such as Steel Pulse, Barrington Levy, The Wailing Souls, Fiji, SOJA, Collie Buddz, Katchafire, Common Kings, The Green, and J Boog; to name a few.

Humbly motivated by the fans, the band chooses to remain independent of a record label in order to stay connected to all creative maneuvers. They have a dream team that keeps Tribal Theory running behind the scenes. Since 2013, Jared Hamilton (Manager/ Booking) strives to aid the band in opportunities. Followed with a rebranding of band image in 2014, by KT Hendrickson (in-house Publicist/ Designer). Whom, continuously creates memorable and sophisticated visuals that rely the bands musical mission. Together, the whole team has launched Tribal Theory into the position of 2016 breakout artist in West Coast Reggae.

Tribal Theory, it’s not just music, it's a lifestyle.